What she and her colleagues found out was that [the number of mentions of a TV show in social media] was not a good predictor of popularity. Volume was more of a trailing indicator than a leading indicator. But Dispersion, or what Dina calls Entropy, turned out to be a very reliable leading indicator of popularity of a TV show. The wider and broader the discussion of the TV show went within online social media, the more likely the show was to become popular.
So the take away is that the more people talk about the different facets of a show in social media, the more popular the show will be.
As opposed to real life, where the more people talk about the different facets of a show in social media, the more popular the show will be.
A VC: Dispersion and Entropy In Social Media
The wider and broader the discussion of the TV show went within online social media, the more likely the show was to become popular.
(via tedr)
(via ericmortensen)
Source: avc.com
11 Notes/ Hide
-
bennesvig liked this
-
khuyi reblogged this from tedr
-
latenighttaskforce liked this
-
unfinite liked this
-
stevegarfield liked this
-
getoutmybiz reblogged this from ericmortensen and added:
take away is that...more people talk about the different facets of a
-
redcloud liked this
-
jasonflowers liked this
-
meganwest liked this
-
ericmortensen reblogged this from tedr
-
tedr posted this
