Mouth To Mouth Marketing
I discovered the app Blip.Me on an Android Blog. Blip.Me is voice texting, similar to HeyTell, but dead simple and fun to use. I didn’t have any other friend using, so I told my girlfriend about it. As she has AT&T in the city, we can never call each other, and within days Blip.Me became our dominant digital communication tool. As we began using Blip.Me in public, people started asking us what we were doing. “Why are you telling your phone, ‘I love you?’” Within weeks we were responsible for 4, then 8, and now 12 new Blip.Me users, as well as however many people they get to use it.
But what’s interesting is that all of these instances were happening offline in meatspace. I couldn’t get anyone to use Blip.Me when I tweeted about it, or sent a text message. Only when seeing the app in use could I convert someone.
Since everything has become ‘word of mouth’, I’m ‘brieving ‘offline word of mouth marketing’ to ‘Mouth to Mouth Marketing’. It’s what we all did before the Internet, and now it’s got a catchy term you can use.
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